About a month ago I tweeted about PMSbuddy.com being a site that will save lives. And I still believe this is true, although a recent reminder-mail from them burnt some questions into my mind about who they’re actually out to serve here. Here’s what it said:
Your X will begin having PMS on approximately X.

Now, I don’t know about you, but this seems awfully like it’s women who have created this, trying to get all men to buy them things. Lots of things. Or just advertisers preying on men who don’t know any better.
Lingerie? Vacations? Wine? Flowers? If this was done once a month, we’d all be broke.
I still reckon the most effective is the ‘Leave her alone and don’t make her angry for this week’ approach. It’s served generations well.