The other day I was paging through Best Life on the plane when I came across what I think is the best ad I have seen in ages.
Here’s the deal, it’s simply a double page spread of the Aston Martin DBS, with no words, and no logo.
Then as as insert, just sitting there, was the financial pages. The message, if you want this super-hot bit of kit (you do), best you get investing (and at R3.6m you know you need all the help you can get).
Most people don’t seem to get it, but I think that’s kinda cool. Make’s you feel like part of the inner circle, and isn’t that what a car like that is supposed to do anyway?
Very well played to Aston Martin for yet again getting it right…!
Update: Wow, seems I’m not in the inner-circle that got it at all. Apparently the ad was for Old Mutual, not Aston Martin. Ha, now I can’t decide if it was good or not… although, I am talking about it.
July 6th, 2008 at 7:18 am
i think it might actually be an ad for old mutual? there’s quiet a few different executions of the same ad, and aston happens to be the star of one of their shows!
July 10th, 2008 at 6:00 am
Forget Old Mutual. . . I’d rather be part of the A.M circle. . .